After my last post on GTMtesting.com, I received a couple of questions, mainly dealing with: How can I find out how each variation is performing? For optimizers and analysts, this is something we do on a daily (or at least weekly) basis. For incidental A/B testers, this can be quite a task because it requires […]
Recently, I was given a demo of the GTMtesting.com tool. With this (Free!) tool, it’s super easy to do A/B testing with Google Tag Manager.
In this post, I will show you what it is and how it works.
A tutorial on how-to set up A/B tests using javascripy tags, as served by the Google Tag Manager.