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You are here: Home / Presentations / Set up A/B tests using the Google Tag Manager

Set up A/B tests using the Google Tag Manager

20 January 2015 by jules

At the Conversion Hotel congress, I did an unconference session where I presented a tutorial on how-to set up A/B tests using javascripy tags, served by the Google Tag Manager.

View it below:


The sample code and set-up should be clear enough to follow step-by-step.

Have tried this setup, or do you use a different approach? Please mention it in the comment section, thanks!

[bctt tweet=”Here’s how to set up A/B tests using the Google Tag Manager”]

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Filed Under: Presentations Tagged With: A/B testing, Google Tag Manager, Javascript, tutorial

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