At the Conversion Hotel congress, I did an unconference session where I presented a tutorial on how-to set up A/B tests using javascripy tags, served by the Google Tag Manager.
View it below:
The sample code and set-up should be clear enough to follow step-by-step.
Have tried this setup, or do you use a different approach? Please mention it in the comment section, thanks!Here's how to set up A/B tests using the Google Tag Manager Click To Tweet