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You are here: Home / Blog / Don’t Believe the HypeCycle: Digital Marketing 2015

Don’t Believe the HypeCycle: Digital Marketing 2015

30 December 2015 by jules Leave a Comment

It’s here again, the yearly Gartner Digital Marketing HypeCycle, edition 2015. Time to evaluate: are you a front runner, or a laggard?

Nothing really shocking in it, but a few things caught my eye.

HypeCycle

From right to left:

  • Lead Management tools are coming of age
    I discovered this recently while trying the open-source Mautic tool. Really impressive for a free tool. Try it.
  • Native Advertising is entering the trough of disillusionment
    (and I hope publishers will give it up. It’s just utterly deceptive)
  • Tag Management is peaking
    WTF, inflated expectations? I must be in the wrong communities. All around me, companies are already very, very productive. Google Tag Manager (a great tool) is used widely, but it’s just a tag manager. More advanced tools like Relay42 also offer a data platform behind it. The combination of Tag Management and Data collection is a killer combination. Use that, and you’re two years ahead.
  • Voice of the Customer is peaking
    Facepalm. ANY serious web site optimization program should already be using Voice of the Customer tools and analytics at least 5 years.

But hey, it’s a Digital Marketing HypeCycle. I guess in some ways web site optimizers are not as slow as marketeers ;-)

(featured image credit: https://flic.kr/p/a4EHVN)

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Filed Under: Blog Tagged With: hype cycle, marketing, opinion

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