Google Analytics API: Built-in segments, the complete list

Hello Google Analytics API users: here’s a nice list for you: all of the built-in segments with their segmentIds. See below!

Ok, so you’ve read the documentation bit that says:

Use the segmentId field to request segments. You cannot use both a segmentId and a dynamicSegment to request segments.

And you see a code block with this in it:

[{"segmentId": "gaid::-3"}]

But what does the gaid::-3 mean? Well.. that means Returning users. How do you know that? It’s very hard to find out. And I could not find a list anywhere with these built-in segments, so I created one for you.

Here you go:

#Segment list. gaid::-1 -> All Users, gaid::-5 -> Organic traffic, etc

ID -1 : All Users

ID -2 : New Users

ID -3 : Returning Users

ID -4 : Paid Traffic

ID -5 : Organic Traffic

ID -6 : Search Traffic

ID -7 : Direct Traffic

ID -8 : Referral Traffic

ID -9 : Sessions with Conversions

ID -10 : Sessions with Transactions

ID -11 : Mobile and Tablet Traffic

ID -12 : Non-bounce Sessions

ID -13 : Tablet Traffic

ID -14 : Mobile Traffic

ID -15 : Tablet and Desktop Traffic

ID -16 : Android Traffic

ID -17 : iOS Traffic

ID -18 : Other Traffic (Neither iOS nor Android)

ID -19 : Bounced Sessions

ID -100 : Single Session Users

ID -101 : Multi-session Users

ID -102 : Converters

ID -103 : Non-Converters

ID -104 : Made a Purchase

ID -105 : Performed Site Search

Hope this helps – share the love

Happy API hacking.

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