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How to use a pre-hashed email address in GA4 tags in GTM

13 March 2025 by jules Leave a Comment

Learn how to accurately send user data, like hashed emails, to GA4 through Google Tag Manager, using “Code” mode in the User Provided Data variable.

July 2024 change in collected_traffic_source in GA4 Big Query

27 August 2024 by jules Leave a Comment

Between 2024-07-15 and 2024-07-24 a quiet gradual change took place: it looks like the collected_traffic_source column is now only filled on the first batch of events.

Configure Webflow Finsweet Cookie Consent Mode in GTM

8 February 2024 by jules 14 Comments

Can you believe there’s still Cookie Consent Managers around with GTM support, but no support for Consent Mode? Well.. I found one, and I fixed it. Read how below…

Analyze AB tests in GA4 via Big Query

4 September 2023 by jules Leave a Comment

Random person sitting behing a random computer

Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”

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Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
  • GA4 intraday exports and cookieless pings
  • July 2024 change in collected_traffic_source in GA4 Big Query
  • srsltid parameter, GA4 and Big Query
  • Smart incremental GA4 tables in Dataform

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