A bit of a rant about consent setups. With some actually useful information too, including a consent check tool I build, consentchecker.eu
How to use a pre-hashed email address in GA4 tags in GTM
Learn how to accurately send user data, like hashed emails, to GA4 through Google Tag Manager, using “Code” mode in the User Provided Data variable.
July 2024 change in collected_traffic_source in GA4 Big Query
Between 2024-07-15 and 2024-07-24 a quiet gradual change took place: it looks like the collected_traffic_source column is now only filled on the first batch of events.
Configure Webflow Finsweet Cookie Consent Mode in GTM
Can you believe there’s still Cookie Consent Managers around with GTM support, but no support for Consent Mode? Well.. I found one, and I fixed it. Read how below…
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