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How to make sure your GA4 events tables do not expire

22 August 2023 by jules Leave a Comment

When you have GA4 to Big Query set up in a sandbox, your table will expire after 60 days.
Here’s how to un-set that expiry. Manual instructions and a SQL code generator tool.

Prepare your cloud project for “Bulk data export” Google Search Console

2 March 2023 by jules Leave a Comment

In this post I’ll give you a script to create and prepare your Cloud Project for the bulk data export feature

Making Sense of the GA4 Configuration Tag

11 November 2022 by jules 9 Comments

Configuration tag

No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.

Using Big Query to calculate DAU / MAU

10 November 2022 by jules 2 Comments

This post shows you how to calculate unique Daily Users per Monthly Users. Or: DAU/MAU – a measure of stickyness.
It uses GA4 data and BigQuery SQL

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Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
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  • July 2024 change in collected_traffic_source in GA4 Big Query
  • srsltid parameter, GA4 and Big Query
  • Smart incremental GA4 tables in Dataform

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