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Make your GA4 life easier: Some powertips!

21 June 2022 by jules 6 Comments

What should I put in a GA4 implementation to make it truly shine, and to get the most of it?

Making sense of Event Parameters in GA4

24 January 2022 by jules 12 Comments

In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?

Google Analytics 4 truncates page location

16 September 2021 by jules 1 Comment

GA4 truncates page names to a maximum length of 300 characters. In this article: the details, how to measure the problem, and a workaround.

Slack Ping: Send Slack messages via GTM Server Side

8 July 2021 by jules Leave a Comment

This is the official documentation of the Slack Ping server side GTM tag I created.
This Server Side tag, when triggered, will send a Slack message via the Slack webhook mechanism.

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