After my last post on GTMtesting.com, I received a couple of questions, mainly dealing with: How can I find out how each variation is performing? For optimizers and analysts, this is something we do on a daily (or at least weekly) basis. For incidental A/B testers, this can be quite a task because it requires […]
Detecting Incognito Mode and using it in Google Tag Manager
Here’s a great addition to your bag of tricks: a custom HTML / Javascript Tag to detect if a visitor is browsing your site in anonymous or incognito mode. Update: this turns out to be very Chrome specific. I will dive into this more deeper. If you have additions yourself, please leave a reply or tweet […]
Don’t Believe the HypeCycle: Digital Marketing 2015
It’s here again, the yearly Gartner Digital Marketing HypeCycle, edition 2015. Time to evaluate: are you a front runner, or a laggard? Here’s what caught my eye.
Review and demo of GTMtesting.com
Recently, I was given a demo of the GTMtesting.com tool. With this (Free!) tool, it’s super easy to do A/B testing with Google Tag Manager.
In this post, I will show you what it is and how it works.