Recently, I did a Snowplow Analytics implementation via the Relay42 tag management system. The setup I chose for this is very neat (if I can say so myself), so I’m sharing it here, hoping it can help or inspire others.
Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]
If you didn’t scratch your head while reading this blog post title, you probably well into Google Analytics. Welcome, web analyst! This blog post will teach you a trick that solves an annoying shortcoming in Google Analytics Multi Channel Funnel reports: How many visits do you get for each multi channel funnel path? How can you […]
On this page, you can download a Google Tag Manager (GTM) Container that contains a Cookie Consent (opt-in) dialog box, and a set of triggers to use for “opt-in” and “opt-out” tags. No external scripts are needed for it to function.