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Google Tag Manager Cookie Consent dialog

13 July 2016 by jules 21 Comments

On this page, you can download a Google Tag Manager (GTM) Container that contains a Cookie Consent (opt-in) dialog box, and a set of triggers to use for “opt-in” and “opt-out” tags. No external scripts are needed for it to function.

Properly Analyze A/B Test results with Advanced Segments

21 June 2016 by jules 1 Comment

After my last post on GTMtesting.com, I received a couple of questions, mainly dealing with: How can I find out how each variation is performing? For optimizers and analysts, this is something we do on a daily (or at least weekly) basis. For incidental A/B testers, this can be quite a task because it requires […]

Detecting Incognito Mode and using it in Google Tag Manager

16 June 2016 by jules 10 Comments

Here’s a great addition to your bag of tricks: a custom HTML  / Javascript Tag to detect  if a visitor is browsing your site in anonymous or incognito mode. Update: this turns out to be very Chrome specific. I will dive into this more deeper. If you have additions yourself, please leave a reply or tweet […]

Don’t Believe the HypeCycle: Digital Marketing 2015

30 December 2015 by jules Leave a Comment

It’s here again, the yearly Gartner Digital Marketing HypeCycle, edition 2015. Time to evaluate: are you a front runner, or a laggard? Here’s what caught my eye.

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