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Track non-left mouseclicks with Google Tag Manager

25 November 2015 by jules 10 Comments

https://flic.kr/p/7AuHtE

Google Tag Manager has a great built-in Click Trigger. But what if you want to track right-clicks or middle clicks?
You need a custom trigger for it. In this post, I will show you how.

Catch exit-intent with a Google Tag Manager trigger

23 November 2015 by jules 9 Comments

I’ll show you how to set up an exit-intent trigger in GTM, the Google Tag Manager. It’s quite easy and involves only one custom HTML tag.

Set up A/B tests using the Google Tag Manager

20 January 2015 by jules

A tutorial on how-to set up A/B tests using javascripy tags, as served by the Google Tag Manager.

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