Today I learned that when you use the srsltid parameter (Shopping Free + autotagging will add this parameter), it messes up the GA4 bq page location. Blogging this, because hopefully it helps someone save some time. What is stored is not what you send (if you send srsltid) When you request a page like https://stuifbergen.com/?srsltid=foo […]
Smart incremental GA4 tables in Dataform
Race conditions, Murphy’s Law, and assumptions – a story on why my models suddenly failed, and what I did about it to fix it.
Configure Webflow Finsweet Cookie Consent Mode in GTM
Can you believe there’s still Cookie Consent Managers around with GTM support, but no support for Consent Mode? Well.. I found one, and I fixed it. Read how below…
Analyze AB tests in GA4 via Big Query
Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”
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