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Smart incremental GA4 tables in Dataform

5 April 2024 by jules 3 Comments

Race conditions, Murphy’s Law, and assumptions – a story on why my models suddenly failed, and what I did about it to fix it.

Configure Webflow Finsweet Cookie Consent Mode in GTM

8 February 2024 by jules 14 Comments

Can you believe there’s still Cookie Consent Managers around with GTM support, but no support for Consent Mode? Well.. I found one, and I fixed it. Read how below…

Analyze AB tests in GA4 via Big Query

4 September 2023 by jules Leave a Comment

Random person sitting behing a random computer

Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”

How to make sure your GA4 events tables do not expire

22 August 2023 by jules Leave a Comment

When you have GA4 to Big Query set up in a sandbox, your table will expire after 60 days.
Here’s how to un-set that expiry. Manual instructions and a SQL code generator tool.

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Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
  • GA4 intraday exports and cookieless pings
  • July 2024 change in collected_traffic_source in GA4 Big Query
  • srsltid parameter, GA4 and Big Query
  • Smart incremental GA4 tables in Dataform

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