Stuifbergen.com

Analytics & Growth Hacking

  • About
  • Contact
  • Professional Services

Find me here

  • Mastodon (social)
  • Mastodon (measure)
  • No more Twitter

Using Big Query to calculate DAU / MAU

10 November 2022 by jules 2 Comments

This post shows you how to calculate unique Daily Users per Monthly Users. Or: DAU/MAU – a measure of stickyness.
It uses GA4 data and BigQuery SQL

Make your GA4 life easier: Some powertips!

21 June 2022 by jules 6 Comments

What should I put in a GA4 implementation to make it truly shine, and to get the most of it?

Making sense of Event Parameters in GA4

24 January 2022 by jules 8 Comments

In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?

Google Analytics 4 truncates page location

16 September 2021 by jules 1 Comment

GA4 truncates page names to a maximum length of 300 characters. In this article: the details, how to measure the problem, and a workaround.

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 9
  • Next Page »

Recent Posts

  • Analyze AB tests in GA4 via Big Query
  • How to make sure your GA4 events tables do not expire
  • Prepare your cloud project for “Bulk data export” Google Search Console
  • Making Sense of the GA4 Configuration Tag
  • Using Big Query to calculate DAU / MAU

Need help?

  • Contact me

Search

© Copyright Jules Stuifbergen · Powered by Genesis ·