I’ve created some scripts that help you install Snowplow in the Google Cloud. Here’s some information and a quick start guide.
Analyse Web Site Click Paths as Processes
In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.
Doing Cohort Analysis with Snowplow and R (using ggplot)
In this post I’ll describe how to build a nice cohort graph/table in R, using ggplot2.
Data source that I’m using is from a mobile app that is tagged with Snowplow Analytics, but if you follow all the steps, using a similar dataset, you’ll get the same results.
Google Analytics API: Built-in segments, the complete list
This is a list of Google Analytics API built-in segments (Paid Traffic, Non-bounce sessions, etc) with their Segment ID numbers.