This is a list of Google Analytics API built-in segments (Paid Traffic, Non-bounce sessions, etc) with their Segment ID numbers.
GTM For WordPress (gtm4wp) Container with Google Analytics Tags
This post contains a container file which aims to be feature-complete for Google Tag Manager for WordPress (gtm4wp): loads of variables, triggers and tags.
Setting up Snowplow Analytics with the Relay42 Tag Manager
Recently, I did a Snowplow Analytics implementation via the Relay42 tag management system. The setup I chose for this is very neat (if I can say so myself), so I’m sharing it here, hoping it can help or inspire others.
Conversion Attribution: a Markov model (using Google Analytics and the R ChannelAttribution package)
Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]