This is a list of Google Analytics API built-in segments (Paid Traffic, Non-bounce sessions, etc) with their Segment ID numbers.
This post contains a container file which aims to be feature-complete for Google Tag Manager for WordPress (gtm4wp): loads of variables, triggers and tags.
Recently, I did a Snowplow Analytics implementation via the Relay42 tag management system. The setup I chose for this is very neat (if I can say so myself), so I’m sharing it here, hoping it can help or inspire others.
Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]