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GTM For WordPress (gtm4wp) Container with Google Analytics Tags

15 February 2018 by jules 24 Comments

This post contains a container file which aims to be feature-complete for Google Tag Manager for WordPress (gtm4wp): loads of variables, triggers and tags.

Setting up Snowplow Analytics with the Relay42 Tag Manager

14 February 2018 by jules Leave a Comment

Recently, I did a Snowplow Analytics implementation via the Relay42 tag management system. The setup I chose for this is very neat (if I can say so myself), so I’m sharing it here, hoping it can help or inspire others.

Conversion Attribution: a Markov model (using Google Analytics and the R ChannelAttribution package)

25 November 2016 by jules 18 Comments

Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]

Multi Channel Funnel Conversion Rate

13 October 2016 by jules 7 Comments

If you didn’t scratch your head while reading this blog post title, you probably well into Google Analytics. Welcome, web analyst! This blog post will teach you a trick that solves an annoying shortcoming in Google Analytics Multi Channel Funnel reports: How many visits do you get for each multi channel funnel path? How can you […]

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Recent Posts

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