In this post I’ll give you a script to create and prepare your Cloud Project for the bulk data export feature
Using Big Query to calculate DAU / MAU
This post shows you how to calculate unique Daily Users per Monthly Users. Or: DAU/MAU – a measure of stickyness.
It uses GA4 data and BigQuery SQL
Make your GA4 life easier: Some powertips!
What should I put in a GA4 implementation to make it truly shine, and to get the most of it?
Making sense of Event Parameters in GA4
In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?