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GA4 intraday exports and cookieless pings

26 February 2025 by jules Leave a Comment

This post will explain the differences between what is stored in the intraday table and the processed table – when consent is not yet granted at the beginning of the visit

Smart incremental GA4 tables in Dataform

5 April 2024 by jules 3 Comments

Race conditions, Murphy’s Law, and assumptions – a story on why my models suddenly failed, and what I did about it to fix it.

Prepare your cloud project for “Bulk data export” Google Search Console

2 March 2023 by jules Leave a Comment

In this post I’ll give you a script to create and prepare your Cloud Project for the bulk data export feature

Using Big Query to calculate DAU / MAU

10 November 2022 by jules 2 Comments

This post shows you how to calculate unique Daily Users per Monthly Users. Or: DAU/MAU – a measure of stickyness.
It uses GA4 data and BigQuery SQL

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Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
  • GA4 intraday exports and cookieless pings
  • July 2024 change in collected_traffic_source in GA4 Big Query
  • srsltid parameter, GA4 and Big Query
  • Smart incremental GA4 tables in Dataform

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