Race conditions, Murphy’s Law, and assumptions – a story on why my models suddenly failed, and what I did about it to fix it.
Analyze AB tests in GA4 via Big Query
Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”
How to make sure your GA4 events tables do not expire
When you have GA4 to Big Query set up in a sandbox, your table will expire after 60 days.
Here’s how to un-set that expiry. Manual instructions and a SQL code generator tool.
Making Sense of the GA4 Configuration Tag
No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.