Between 2024-07-15 and 2024-07-24 a quiet gradual change took place: it looks like the collected_traffic_source column is now only filled on the first batch of events.
srsltid parameter, GA4 and Big Query
Today I learned that when you use the srsltid parameter (Shopping Free + autotagging will add this parameter), it messes up the GA4 bq page location. Blogging this, because hopefully it helps someone save some time. What is stored is not what you send (if you send srsltid) When you request a page like https://stuifbergen.com/?srsltid=foo […]
Smart incremental GA4 tables in Dataform
Race conditions, Murphy’s Law, and assumptions – a story on why my models suddenly failed, and what I did about it to fix it.
Analyze AB tests in GA4 via Big Query
Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”