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How to use a pre-hashed email address in GA4 tags in GTM

13 March 2025 by jules Leave a Comment

Learn how to accurately send user data, like hashed emails, to GA4 through Google Tag Manager, using “Code” mode in the User Provided Data variable.

Making Sense of the GA4 Configuration Tag

11 November 2022 by jules 9 Comments

Configuration tag

No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.

Make your GA4 life easier: Some powertips!

21 June 2022 by jules 6 Comments

What should I put in a GA4 implementation to make it truly shine, and to get the most of it?

Making sense of Event Parameters in GA4

24 January 2022 by jules 12 Comments

In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?

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Recent Posts

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