What should I put in a GA4 implementation to make it truly shine, and to get the most of it?
In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?
GA4 truncates page names to a maximum length of 300 characters. In this article: the details, how to measure the problem, and a workaround.
What is collected in the GA4 page_view event? A tip on how to deal with url parameters, and a cliffhanger about Content Grouping.