In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?
Track, Store and Analyze granular Page Performance data: a practical guide
This is a guide on how to track Navigation Timing data of all your pages using the Google Stack: Google Tag Manager, Google Analytics (App + Web), Big Query, and Data Studio.
You will get unsampled page-level data of almost all Navigation Timing API requests in a nice and easy to query table.
GTM Monitoring in Google Analytics
In this post, I will show you how to Debug and Monitor your Google Tag Manager implementation. Monitoring data will be stored in a Google Analytics property, using enhanced ecommerce tracking.
Analyse Web Site Click Paths as Processes
In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.