In this post, I will show you how to Debug and Monitor your Google Tag Manager implementation. Monitoring data will be stored in a Google Analytics property, using enhanced ecommerce tracking.
In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.
Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]
If you didn’t scratch your head while reading this blog post title, you probably well into Google Analytics. Welcome, web analyst! This blog post will teach you a trick that solves an annoying shortcoming in Google Analytics Multi Channel Funnel reports: How many visits do you get for each multi channel funnel path? How can you […]