This is a guide on how to track Navigation Timing data of all your pages using the Google Stack: Google Tag Manager, Google Analytics (App + Web), Big Query, and Data Studio.
You will get unsampled page-level data of almost all Navigation Timing API requests in a nice and easy to query table.
GTM Monitoring in Google Analytics
In this post, I will show you how to Debug and Monitor your Google Tag Manager implementation. Monitoring data will be stored in a Google Analytics property, using enhanced ecommerce tracking.
Analyse Web Site Click Paths as Processes
In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.
Conversion Attribution: a Markov model (using Google Analytics and the R ChannelAttribution package)
Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]