Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]
Multi Channel Funnel Conversion Rate
If you didn’t scratch your head while reading this blog post title, you probably well into Google Analytics. Welcome, web analyst! This blog post will teach you a trick that solves an annoying shortcoming in Google Analytics Multi Channel Funnel reports: How many visits do you get for each multi channel funnel path? How can you […]
Properly Analyze A/B Test results with Advanced Segments
After my last post on GTMtesting.com, I received a couple of questions, mainly dealing with: How can I find out how each variation is performing? For optimizers and analysts, this is something we do on a daily (or at least weekly) basis. For incidental A/B testers, this can be quite a task because it requires […]
Detecting Incognito Mode and using it in Google Tag Manager
Here’s a great addition to your bag of tricks: a custom HTML / Javascript Tag to detect if a visitor is browsing your site in anonymous or incognito mode. Update: this turns out to be very Chrome specific. I will dive into this more deeper. If you have additions yourself, please leave a reply or tweet […]