A step by step guide on how to add custom contexts to your snowplow analytics measurement system.
From creating the schema, configuring iglu, and adding it to bigquery.
GTM For WordPress (gtm4wp) Container with Google Analytics Tags
This post contains a container file which aims to be feature-complete for Google Tag Manager for WordPress (gtm4wp): loads of variables, triggers and tags.
Setting up Snowplow Analytics with the Relay42 Tag Manager
Recently, I did a Snowplow Analytics implementation via the Relay42 tag management system. The setup I chose for this is very neat (if I can say so myself), so I’m sharing it here, hoping it can help or inspire others.