Learn how to accurately send user data, like hashed emails, to GA4 through Google Tag Manager, using “Code” mode in the User Provided Data variable.
GA4 intraday exports and cookieless pings
This post will explain the differences between what is stored in the intraday table and the processed table – when consent is not yet granted at the beginning of the visit
Make your GA4 life easier: Some powertips!
What should I put in a GA4 implementation to make it truly shine, and to get the most of it?
Making sense of Event Parameters in GA4
In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?