When you have GA4 to Big Query set up in a sandbox, your table will expire after 60 days.
Here’s how to un-set that expiry. Manual instructions and a SQL code generator tool.
Analyse Web Site Click Paths as Processes
In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.
Review and demo of GTMtesting.com
Recently, I was given a demo of the GTMtesting.com tool. With this (Free!) tool, it’s super easy to do A/B testing with Google Tag Manager.
In this post, I will show you what it is and how it works.