In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.
Recently, I was given a demo of the GTMtesting.com tool. With this (Free!) tool, it’s super easy to do A/B testing with Google Tag Manager.
In this post, I will show you what it is and how it works.