Can you believe there’s still Cookie Consent Managers around with GTM support, but no support for Consent Mode? Well.. I found one, and I fixed it. Read how below…
Analyze AB tests in GA4 via Big Query
Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”
Making Sense of the GA4 Configuration Tag
No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.
Making sense of Event Parameters in GA4
In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?