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How to use a pre-hashed email address in GA4 tags in GTM

13 March 2025 by jules Leave a Comment

Learn how to accurately send user data, like hashed emails, to GA4 through Google Tag Manager, using “Code” mode in the User Provided Data variable.

Configure Webflow Finsweet Cookie Consent Mode in GTM

8 February 2024 by jules 14 Comments

Can you believe there’s still Cookie Consent Managers around with GTM support, but no support for Consent Mode? Well.. I found one, and I fixed it. Read how below…

Analyze AB tests in GA4 via Big Query

4 September 2023 by jules Leave a Comment

Random person sitting behing a random computer

Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”

Making Sense of the GA4 Configuration Tag

11 November 2022 by jules 9 Comments

Configuration tag

No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.

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Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
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