No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.
Making sense of Event Parameters in GA4
In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?
Doing Cohort Analysis in R (using ggplot)
In this post I’ll describe how to build a nice cohort graph/table in R, using ggplot2.
Data source that I’m using is from a mobile app that is tagged with Snowplow Analytics, but if you follow all the steps, using a similar dataset, you’ll get the same results.
Track non-left mouseclicks with Google Tag Manager
Google Tag Manager has a great built-in Click Trigger. But what if you want to track right-clicks or middle clicks?
You need a custom trigger for it. In this post, I will show you how.