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Analyze AB tests in GA4 via Big Query

4 September 2023 by jules Leave a Comment

Random person sitting behing a random computer

Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”

Making Sense of the GA4 Configuration Tag

11 November 2022 by jules 9 Comments

Configuration tag

No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.

Making sense of Event Parameters in GA4

24 January 2022 by jules 8 Comments

In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?

Doing Cohort Analysis in R (using ggplot)

9 March 2018 by jules 13 Comments

In this post I’ll describe how to build a nice cohort graph/table in R, using ggplot2.
Data source that I’m using is from a mobile app that is tagged with Snowplow Analytics, but if you follow all the steps, using a similar dataset, you’ll get the same results.

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Recent Posts

  • Analyze AB tests in GA4 via Big Query
  • How to make sure your GA4 events tables do not expire
  • Prepare your cloud project for “Bulk data export” Google Search Console
  • Making Sense of the GA4 Configuration Tag
  • Using Big Query to calculate DAU / MAU

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