In this post I’ll describe how to build a nice cohort graph/table in R, using ggplot2.
Data source that I’m using is from a mobile app that is tagged with Snowplow Analytics, but if you follow all the steps, using a similar dataset, you’ll get the same results.
Track non-left mouseclicks with Google Tag Manager
Google Tag Manager has a great built-in Click Trigger. But what if you want to track right-clicks or middle clicks?
You need a custom trigger for it. In this post, I will show you how.
Catch exit-intent with a Google Tag Manager trigger
I’ll show you how to set up an exit-intent trigger in GTM, the Google Tag Manager. It’s quite easy and involves only one custom HTML tag.
Set up A/B tests using the Google Tag Manager
A tutorial on how-to set up A/B tests using javascripy tags, as served by the Google Tag Manager.