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July 2024 change in collected_traffic_source in GA4 Big Query

27 August 2024 by jules Leave a Comment

Between 2024-07-15 and 2024-07-24 a quiet gradual change took place: it looks like the collected_traffic_source column is now only filled on the first batch of events.

srsltid parameter, GA4 and Big Query

18 July 2024 by jules 1 Comment

Today I learned that when you use the srsltid parameter (Shopping Free + autotagging will add this parameter), it messes up the GA4 bq page location. Blogging this, because hopefully it helps someone save some time. What is stored is not what you send (if you send srsltid) When you request a page like https://stuifbergen.com/?srsltid=foo […]

Analyze AB tests in GA4 via Big Query

4 September 2023 by jules Leave a Comment

Random person sitting behing a random computer

Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”

How to make sure your GA4 events tables do not expire

22 August 2023 by jules Leave a Comment

When you have GA4 to Big Query set up in a sandbox, your table will expire after 60 days.
Here’s how to un-set that expiry. Manual instructions and a SQL code generator tool.

Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
  • GA4 intraday exports and cookieless pings
  • July 2024 change in collected_traffic_source in GA4 Big Query
  • srsltid parameter, GA4 and Big Query
  • Smart incremental GA4 tables in Dataform

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