In this post, I’ll show you how to analyse and visualise click paths or “customer journeys” using process mining tools (via the bupaR R package). Including a sample dataset for you to play with.
In this post I’ll describe how to build a nice cohort graph/table in R, using ggplot2.
Data source that I’m using is from a mobile app that is tagged with Snowplow Analytics, but if you follow all the steps, using a similar dataset, you’ll get the same results.
This is a list of Google Analytics API built-in segments (Paid Traffic, Non-bounce sessions, etc) with their Segment ID numbers.
This post contains a container file which aims to be feature-complete for Google Tag Manager for WordPress (gtm4wp): loads of variables, triggers and tags.