After my last post on GTMtesting.com, I received a couple of questions, mainly dealing with: How can I find out how each variation is performing? For optimizers and analysts, this is something we do on a daily (or at least weekly) basis. For incidental A/B testers, this can be quite a task because it requires […]
Detecting Incognito Mode and using it in Google Tag Manager
Here’s a great addition to your bag of tricks: a custom HTML / Javascript Tag to detect if a visitor is browsing your site in anonymous or incognito mode. Update: this turns out to be very Chrome specific. I will dive into this more deeper. If you have additions yourself, please leave a reply or tweet […]
#measure Monthly: June 2016
Here’s my subjectively chosen list of cherries I picked from all the worthwhile stuff people were sharing in and around June 2016. Enjoy!
Don’t Believe the HypeCycle: Digital Marketing 2015
It’s here again, the yearly Gartner Digital Marketing HypeCycle, edition 2015. Time to evaluate: are you a front runner, or a laggard? Here’s what caught my eye.