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Analytics & Growth Hacking

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Analytics and Growth hacking blog

Welcome to my site. Here you'll find my writings on stuff I work on.

Conversion rate optimisation, data analysis, web analytics, marketing: Fun stuff!

How to use a pre-hashed email address in GA4 tags in GTM

13 March 2025 by jules Leave a Comment

Learn how to accurately send user data, like hashed emails, to GA4 through Google Tag Manager, using “Code” mode in the User Provided Data variable.

GA4 intraday exports and cookieless pings

26 February 2025 by jules Leave a Comment

This post will explain the differences between what is stored in the intraday table and the processed table – when consent is not yet granted at the beginning of the visit

July 2024 change in collected_traffic_source in GA4 Big Query

27 August 2024 by jules Leave a Comment

Between 2024-07-15 and 2024-07-24 a quiet gradual change took place: it looks like the collected_traffic_source column is now only filled on the first batch of events.

srsltid parameter, GA4 and Big Query

18 July 2024 by jules 1 Comment

Today I learned that when you use the srsltid parameter (Shopping Free + autotagging will add this parameter), it messes up the GA4 bq page location. Blogging this, because hopefully it helps someone save some time. What is stored is not what you send (if you send srsltid) When you request a page like https://stuifbergen.com/?srsltid=foo […]

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Recent Posts

  • How to use a pre-hashed email address in GA4 tags in GTM
  • GA4 intraday exports and cookieless pings
  • July 2024 change in collected_traffic_source in GA4 Big Query
  • srsltid parameter, GA4 and Big Query
  • Smart incremental GA4 tables in Dataform

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