In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?
Google Analytics 4 truncates page location
GA4 truncates page names to a maximum length of 300 characters. In this article: the details, how to measure the problem, and a workaround.
Slack Ping: Send Slack messages via GTM Server Side
This is the official documentation of the Slack Ping server side GTM tag I created.
This Server Side tag, when triggered, will send a Slack message via the Slack webhook mechanism.
Making sense of Page Views in GA4
What is collected in the GA4 page_view event? A tip on how to deal with url parameters, and a cliffhanger about Content Grouping.
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