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Analytics & Growth Hacking

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Analytics and Growth hacking blog

Welcome to my site. Here you'll find my writings on stuff I work on.

Conversion rate optimisation, data analysis, web analytics, marketing: Fun stuff!

Analyze AB tests in GA4 via Big Query

4 September 2023 by jules Leave a Comment

Random person sitting behing a random computer

Here’s a query that will help you get started answering the question: “How can I tie experiment events to conversions?”

How to make sure your GA4 events tables do not expire

22 August 2023 by jules Leave a Comment

When you have GA4 to Big Query set up in a sandbox, your table will expire after 60 days.
Here’s how to un-set that expiry. Manual instructions and a SQL code generator tool.

Prepare your cloud project for “Bulk data export” Google Search Console

2 March 2023 by jules Leave a Comment

In this post I’ll give you a script to create and prepare your Cloud Project for the bulk data export feature

Making Sense of the GA4 Configuration Tag

11 November 2022 by jules 9 Comments

Configuration tag

No tag so crucial as the GA4 Configuration Tag. It can make or break or silently kill your implementation without warning. Sounds scary? It is! But I’ll try to explain some quirks, and a solution for all your worries.

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Recent Posts

  • Analyze AB tests in GA4 via Big Query
  • How to make sure your GA4 events tables do not expire
  • Prepare your cloud project for “Bulk data export” Google Search Console
  • Making Sense of the GA4 Configuration Tag
  • Using Big Query to calculate DAU / MAU

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