Stuifbergen.com

Analytics & Growth Hacking

  • About
  • Contact
  • Professional Services

Find me here

  • Mastodon (social)
  • Mastodon (measure)
  • No more Twitter

Using Big Query to calculate DAU / MAU

10 November 2022 by jules 2 Comments

This post shows you how to calculate unique Daily Users per Monthly Users. Or: DAU/MAU – a measure of stickyness.
It uses GA4 data and BigQuery SQL

Recent Posts

  • Analyze AB tests in GA4 via Big Query
  • How to make sure your GA4 events tables do not expire
  • Prepare your cloud project for “Bulk data export” Google Search Console
  • Making Sense of the GA4 Configuration Tag
  • Using Big Query to calculate DAU / MAU

Need help?

  • Contact me

Search

© Copyright Jules Stuifbergen · Powered by Genesis ·