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Conversion Attribution: a Markov model (using Google Analytics and the R ChannelAttribution package)

25 November 2016 by jules 18 Comments

Hello, analyst! This post is about Conversion Attribution Modeling using Google Analytics (multi channel funnel report data) and the R programming language. Quite a mouthful. It’s a follow-up post on an earlier blog I wrote on multichannel conversion rate. I’m not going to tell you long stories on why you need this. In short: use this script.. If you […]

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