What should I put in a GA4 implementation to make it truly shine, and to get the most of it?
Making sense of Event Parameters in GA4
In this post, I will show you how to make sense of Event Parameters.
What are they? What are the limits and pitfalls? How to find them in GA4 and Big Query?
Google Analytics 4 truncates page location
GA4 truncates page names to a maximum length of 300 characters. In this article: the details, how to measure the problem, and a workaround.
Making sense of Page Views in GA4
What is collected in the GA4 page_view event? A tip on how to deal with url parameters, and a cliffhanger about Content Grouping.