If you didn’t scratch your head while reading this blog post title, you probably well into Google Analytics. Welcome, web analyst! This blog post will teach you a trick that solves an annoying shortcoming in Google Analytics Multi Channel Funnel reports: How many visits do you get for each multi channel funnel path? How can you […]
Properly Analyze A/B Test results with Advanced Segments
After my last post on GTMtesting.com, I received a couple of questions, mainly dealing with: How can I find out how each variation is performing? For optimizers and analysts, this is something we do on a daily (or at least weekly) basis. For incidental A/B testers, this can be quite a task because it requires […]