What is collected in the GA4 page_view event? A tip on how to deal with url parameters, and a cliffhanger about Content Grouping.
Session modeling in BigQuery SQL (using GA4 data and a trip to Paris)
What is a session? And how can I use SQL to express that.
What’s in the reCAPTCHA field filter in Google Analytics?
In August 2019, the field ‘reCAPTCHA Score’ appeared in the Google Analytics Filter configuration screen. What’s in it, I wondered? I looked, and this is what I found”
GTM Monitoring in Google Analytics
In this post, I will show you how to Debug and Monitor your Google Tag Manager implementation. Monitoring data will be stored in a Google Analytics property, using enhanced ecommerce tracking.